Schway Guide to AI Blog Writing by Kiran Yahya

I’ve written this guide to be your ultimate companion, so you never feel stuck, lost, or unsure about your writing journey. 

Read it and you’ll see how I’ve embedded everything I know into it: my models, strategies, and hard-earned experiences. Every method you’ll find here is something I’ve created, tested, and used myself. If you follow it step by step, blog writing won’t feel like blind voyage anymore. It’ll feel like something you love and can do on your own.

So, my guide to blog writing will thoroughly equip you with the following: 

• Basics of content writing
• What is blog writing 
• 6 Cs of high-quality content writing
• Complete blog writing checklist 
• Full anatomy of a blog article
• Types of blog articles
• Common blog article formats
• How to write blog articles using ChatGPT
• My blog samples to learn from

Basics You Can’t Skip

First of all, you gotta understand what is web content writing. Here’s how I define it:

Content writing is a process of creating informative, persuasive, and engaging content that is published on web resources. 

It requires a strategic way to play with words. So, we can call it an art that is purely based on the critical analysis and creativity of the writer.

 There are 3 major types of web content writing:

– Blog writing 

– Copywriting

– Technical writing

Prominent examples of web content include blog articles, guides, social media posts, business descriptions, service descriptions, product descriptions, software manuals, and newsletters.

Since my focus is on blog writing at the moment, we’ll only discuss what it takes to cover rankable blog articles and guides. 

What is Blog Writing?

Blog writing is the process of creating informative, engaging, or persuasive articles that are published on a blog website or business website’s blog section. The goal is to provide value to readers while supporting brand visibility, search engine rankings, or community engagement.

A blog article can answer a question, offer advice, explain a topic, or give updates on a niche or industry. It uses a reader-friendly tone and is structured to be skimmable, searchable, and shareable. 

Blog writing is one of the most effective forms of content marketing. No matter if you’re building a personal brand, promoting a business, or educating an audience, it’s your direct way to the top.

In short, blog writing helps a business or an individual to turn their knowledge into content that ranks, connects, and converts.

The Next Thing You Gotta Grasp: My 6 Cs Model

Before you write a single line that’s worth publishing, you need to get this framework down. I call it the 6 Cs of Content Writing and trust me, this is the foundation of every blog worth reading.

You can write about anything. You can pick any niche. But if your content lacks these six elements, it won’t connect, it won’t rank, and it won’t get read.

So let me break it down for you in the simplest way possible. 6 Cs are what separate average content writers from the ones who actually get hired, followed, and trusted:

• Concreteness – Say something that matters. No vague fluff.
• Correctness – Get your grammar, structure, and wording right. Every time.
• Clarity – Make it simple. If I can’t skim it, I won’t read it.
• Conciseness – Get to the point. Don’t waste the reader’s time.
• Connectivity – Flow matters. Every sentence should lead somewhere.
• Creativity – Say it like you. Be original or be ignored.

Every great blog you’ve ever read had all 6 Cs of content writing. And once you lock them into your writing process, you’ll start creating content that actually does its job—inform, engage, convert.

Now, let’s unpack all 6 Cs of content writing, so you know how to apply each.

Concreteness

Concreteness is an essential element of content. It means that the content you write should be authentic and relevant. There should not be any informational, semantic, or contextual errors.

In simple words, concreteness makes the content “reliable” for the readers.

The concrete content contains accurate and required information. You can create concrete content only if you thoroughly research the topic. Research, read, and analyze multiple resources to gather detailed, valid information for your topic.

Whenever you start writing, your prime focus should be on studying a variety of relevant articles. The more you study, the more you find relevant information and language choices to include in your content.

Correctness

Correctness refers to grammatical and morphological accuracy in writing. The content you create must be free from grammar, spelling, and punctuation errors. Moreover, there shouldn’t be any misused words in it.

Even if your content is semantically accurate (meaning-wise), it will not be accepted if it contains inappropriate words and structures. The wording you choose to convey the intended meaning must be accurate.

You can maintain correctness in your content if you pay attention to these two factors:

• Choose the right words as per the context
• Create the sentences as per the grammatical rules

In simple words, your content should be well-written in terms of diction (choice of words) and syntax (the way words are combined to construct sentences).

Clarity

The clarity in writing means that the content is readable to the target audience. The information must be clearly expressed and the wording must be easy to understand.

There shouldn’t be any ambiguities (confusing terms or statements) in your content. Every statement should be clear in terms of wording and meaning.

You can follow these simple guidelines to maintain clarity in your content and make sure that it has a higher readability score:

• choose easy-to-understand words
• be cautious about the form of the verb
• create simple, brief sentences
• pay special attention to punctuation
• use correct spellings
• avoid passive construction
• segment content in short paragraphs
• focus on hierarchy

Everything that constitutes your content including words, sentences, headings, and paragraphs must be clear or else, readers will not bother to go through it.

In short, you should create your content in a way that the readers can easily find, read, and use it to their advantage.

Conciseness

The content will not be clear and readable for the readers unless you make it tfree. Whenever you write, make sure to present your ideas in a precise (to-the-point) manner.

There shouldn’t be any unnecessary details in your content. It should be free from extra terms and baffling statements. If you pay attention then you will find a hundred ways to condense your sentences and write them in a concise way.

Avoid writing lengthy statements and passages in your content. Instead, keep your content short and sweet. For instance, you can combine two related ideas and describe them all together in a brief statement. If you try to make your content concise then make sure that the context remains intact. Moreover, there shouldn’t be any effect on the readability as well.

In short, your information should not include any extraneous details. Especially, the way you present the required information in the content should also be brief and direct.

Connectivity

Connectivity in writing refers to the logical and syntactic connection between ideas. This means that your content must have cohesion and coherence in it.

The words within sentences, the sentences within paragraphs, and the paragraphs within the entire article – everything must be connected with each other. Likewise, the way you move from one idea to another throughout the article must be logical and consistent.

You need to tie one sentence to another and one paragraph to another while writing. This is simple: you need to make sure that you are writing in a proper flow without leaving out or mixing any information. For instance, your previous sentence must be connected to your next sentence and your previous paragraph must be connected to your next paragraph.

There must be a coherent text flow in your writing. It must make sense to the readers while they read it thoroughly.

You can use “transition markers” such as however, moreover, now, well, etc to ensure the connectivity of semantic ideas and lexical choices within your content. Indeed, the transition words help the best to make a text coherent and enhance its readability. There are various other strategies that you can adopt to maintain connectivity in your content.

In simple words, your content must have a logical flow and readers should be able to understand it without any confusion. This is important for your content to be clear and readable.

Creativity

Creativity is the most important element in writing. This means that your content must stand out from the rest. There shouldn’t be any similarities in your writing pattern.

We often hear that content should be unique and free from plagiarism. Indeed, there should not be any plagiarism in your content but keep in mind that avoiding plagiarism doesn’t guarantee that your content is unique.

Your content becomes unique when you add creativity to it. You need to be creative with the way you present the required information in it. The way you create content on a topic must be different from how other authors have written about it. Everything that constitutes your content including the words, syntax, tone, paragraphing, and overall organization must be unique.

You must come up with your own writing style to cover a topic or else, it will never be considered unique in terms of creativity.

My Blog Writing Checklist

If your blog doesn’t hit these steps, it’s not ready to publish.

Before Writing: Research Like a Pro

• Start your topic research using the main keyword or title.
• Identify your audience. What do they want to know? What are they searching for?
• Consider cultural sensitivities and language preferences to avoid misinterpretations.
• Analyze top-ranking Google articles to understand structure, length, and style.
• Pick a compelling angle based on what your audience actually cares about.
• Explore forums, Quora, Reddit, and Facebook groups to uncover real user questions.
• Use tools like Ahrefs, SEMrush, or Keyword Planner to find supporting keywords.
• Scan Google’s “People Also Ask” for content gaps and question-driven subtopics.
• Extract NLP entities from top results—terms, phrases, and recurring concepts.
• Use AI/NLP tools to find related terms and synonyms to enrich your language.
  

While Writing: Structure and Style

• Decide your role (expert, guide, peer) and maintain tone accordingly.
• Create a title that hooks and includes the keyword.
• Outline your structure using clear H2s and H3s.
• Write an introduction with a strong hook + preview of what’s to come (but do it after finishing your article).
• Cover each heading one by one, maintaining a natural flow
• Use contextual cues like “most importantly” and “on the other hand” to guide flow.
• Add pragmatic markers like “might,” “could,” or “often” to maintain clarity and nuance. Use polite strategies when suggesting or guiding (e.g., “You might want to consider…”).
• Interact with the reader using questions like “Ever wondered why?”
• Keep your language simple, clean, and free of jargon.
• Deliver real value with real-time examples and stats—make sure every section is useful or insightful.
• Add visuals—images, memes, videos, screenshots—to boost attention and explain points.
• Use infographics, tables, and diagrams for comparisons or breakdowns.
• Insert strong CTAs like “Get in touch for…” “Also read our guide…” or “Download the checklist.”

After Writing: Edit, Optimize, and Launch

• Review grammar, sentence flow, and transitions.
• Make sure the content sticks to the original intent and audience goals.
• Add keywords strategically—intro, headings, conclusion, 1–2% density.
• Write a clean meta title (under 60 chars) and a keyword-rich meta description (150–160 chars).
• Add alt text to images with keyword context.
• Check ideological tone—does the article reflect values like clarity, authenticity, or user-first thinking?

Post-Publishing: Promote and Engage

• Share across social media and niche-specific forums with catchy captions tailored to each platform.
• Engage with readers—reply to comments, ask follow-up questions, and encourage discussion.
• Revisit content in a few weeks to update stats or refine SEO based on performance.

Anatomy of a Blog Article

Before you write anything—manually or with AI—you need to understand the structure of a standard blog article. Every blog has key parts, and each part serves a specific purpose for readers, search engines, and even your client’s brand.

If you mess up even one section, your blog won’t deliver results—no rankings, no clicks, no shares.

Here’s the full anatomy of a high-quality blog article, step by step:

1. Title

Purpose: Grab attention + reflect the exact intent
What It Does: Sets expectations. Helps users decide whether to click. Helps Google understand the topic.

Key Features:

• Includes the main keyword
• Uses power words (Best, Top, Easy, Guide)
• Stays under 60 characters
• Ultra-specific and relevant

2. Introduction

Purpose: Hook the reader + introduce the topic clearly
What It Does: Pulls the reader in. Gives context. Tells them what to expect from the article.

Must Include:

• A bold opening or question (attention grabber)
• Background knowledge
• Key points or structure of the blog

3. Heading Structure (H2 + H3)

Purpose: Organize the article logically and improve readability
What It Does: Breaks content into chunks. Guides users through. Makes the article skimmable.

Essentials:

• Each H2 covers a main point
• Each H3 breaks down sub-points
• Headings must be ultra-specific, keyword-aligned, and capitalized properly

4. Body Paragraphs

Purpose: Deliver value and information clearly
What It Does: Answers the reader’s questions. Explains things in detail. Builds trust and authority.

Rules:

• Short paragraphs (2–4 lines max)
• Each paragraph covers one idea
• No fluff, no fillers, no off-topic content
• Add examples, comparisons, facts, and transitions

5. Conclusion

Purpose: Summarize + give next steps
What It Does: Wraps up the article. Reinforces the core value. Guides the reader to take action.

Include:

• Summary of key points
• Final takeaway
• A clear CTA (read more, subscribe, check product, comment, etc.)

6. FAQs

Purpose: Address lingering questions + boost SEO
What It Does:

• Targets long-tail keywords
• Enhances user experience
• Increases chances of appearing in People Also Ask and featured snippets
• Keeps readers longer on the page

7. Metadata (Title, Description, Slug)

Purpose: Help search engines and readers understand the page before clicking
What It Does: Appears in search results and social previews. Affects rankings and CTR.

Breakdown:

• Meta Title: 6–8 words with focus keyword
• Meta Description: 150–160 characters, includes all target keywords
• URL Slug: Short, hyphenated, keyword-based

8. Visuals

Purpose: Make content more engaging and easier to understand
What It Does: Increases time on page. Enhances clarity. Breaks monotony of text.

Types:

• Images and screenshots
• Infographics and diagrams
• Comparison tables and feature lists
  

Types of Blog Articles

1. General Blog Article
   Informational content written to educate, entertain, or engage a broad audience without promoting a specific product or service.
2. Business Blog Article
   Content created by companies to support business goals—such as generating leads, building authority, or promoting services/products.
3. Non-Promotional Guest Post
   An expert-written article published on another site that offers value without directly advertising any product or brand.
4. Promotional Guest Post
   A guest article that subtly promotes a product, service, or brand while still delivering helpful, relevant information.
5. Press Release
   A formal announcement used to share newsworthy updates—like product launches, company milestones, or events—with the public and media.

Blog Article Format Types

1. Listicle
   A blog structured as a list (e.g., top 10, best 5) that presents information in short, digestible sections.
2. Review Article
   An in-depth evaluation of a single product, service, movie, or event, helping readers make informed decisions.
3. Listicle Review
   A hybrid format combining multiple reviews into a numbered list—useful for comparisons and ranked insights.
4. News Article
   A concise and factual piece that reports recent events or updates, often industry-specific or trending.
5. How-To Guide
   A step-by-step instructional article that teaches readers how to complete a task or solve a specific problem.
6. General Guide
   A comprehensive article that explains everything a reader needs to know about a broad topic or subject.
7. Comparison (VS) Article
   A detailed side-by-side comparison of two or more similar options to help readers decide which one fits their needs better.

How to Write a Blog Article With ChatGPT?

Writing with ChatGPT is definitely not about letting AI do all the work. It’s about using it under your command.

It means…

You guide the process, and GPT acts like your assistant. That’s how you create content that’s not only readable but also ranks, converts, and outperforms your competition.

Quick Summary of My AI-Powered Blog Writing Method:

• Start by creating GPT’s persona—explain what your blog is about, who the target audience is, what the title is, and what purpose the article serves. 
• Next, collect all relevant data such as competitor articles, keyword insights, and reference content.
• Then feed it to GPT while instructing it to read and analyze each source, extract useful insights, and aim to create content that’s better than all by combining the most valuable points. 
• After that, provide GPT with your AI-free writing checklist so it understands how to write in your exact style, tone, and format. 
• Once set, ask GPT to generate a heading structure based on your topic and sources, but manually sort and refine the headings to ensure logical flow, relevance, and completeness.
• Then, begin writing the article by prompting GPT to write each section one by one—using your format of a short paragraph, followed by 3–5 no-colon bullets, with tables or examples added where required.
• Do it all while making sure each section includes keywords, entities, and references. 
• Make sure to remind GPT to follow your original writing rules at every stage. 
• Manually tweak content to improve clarity, structure, and flow. 
• Finally, proofread the entire article carefully before publishing to ensure high quality, consistency, and SEO value.

Here’s the detailed account of my method to writing blog articles with the help of ChatGPT:

1. Create GPT’s Persona

First, tell ChatGPT who it is and what it’s writing for.

Set the context before anything.

Prompt example:

“You are a senior SEO blog writer. You’re writing for a SaaS platform called ‘Name Idea Generator’. The article is titled: ‘How to Choose a Powerful Brand Name’. The goal is to educate, rank on Google, and drive tool sign-ups. The audience is business owners and marketers. Tone is professional but easy to read. Use short, clear sentences and SEO-friendly format.”

GPT won’t give you focused content unless you give it focused identity.

2. Collect Data and Feed It to GPT

Your job is to collect:

• Competitor articles
• SERP references
• Keywords
• NLP entities
• Reddit/Quora/People Also Ask queries

Then ask GPT to analyze them deeply and use that insight to write better content.

Prompt example:

“Review the following 4 competitor blogs. Extract their key insights, common questions, and content gaps. Then create an article that merges all the valuable points but explains them better, more clearly, and in your own language. Do not copy or spin. Aim to outperform.”

[Paste summaries or full text]

 Always instruct GPT to aim higher than the average SERP content.

Read:How to Research a Topic for Semantic SEO and E-E-A-T Accuracy?

3. Provide AI-Free Writing Instructions to GPT

Before GPT starts writing, set the rules.

Paste your writing checklist so GPT knows your standards. Here’s how:

Prompt example:

“Before writing, follow these instructions strictly:

• Data Analysis and Research:
  • Study all data provided by the user as a competitor resource or insightful reference.
  • Extract information from these sources to enhance content quality and outperform competitors.
  • When instructed, use your own research capabilities to gather additional data, ensuring it complements the user-provided information.
  • Prioritize information accuracy, relevance, and SEO value when analyzing both user-provided and self-researched data.
• Sentence Structure:
  • Write short sentences using an active voice.
  • Use a direct approach without making the language complex.
  • Do not start sentences with:
    • with
    • while
    • by
    • for
    • whether
    • gerunds or words with the ‘-ing’ suffix
  • Always begin sentences with an independent clause.
  • Avoid complex structures.
  • Do not use a sentence with a verb directly; instead, do foregrounding using words like ‘you …’, ‘it…’. Don’t be repetitive, bring a variety of sentence beginnings/subjects.
• Vocabulary Usage:
  • Do not use words with the ‘-ing’ suffix, especially in clauses or at the start of sentences.
  • Avoid starting sentences with ‘this’ or ‘these’.
  • Do not use whether statements.
  • Avoid using verb or noun phrases directly as subjects. Use foregrounding with connectors or phrases instead.
• Tone and Engagement:
  • Write in short, connected paragraphs.
  • Address the reader directly using ‘you’.
  • Maintain a readable and engaging tone.
  • Ensure the content has a coherent flow using discourse markers and transition words.
  • Include questions throughout the content to engage readers.
• Statistical and Reference-Based Content:
  • Use statistics and references in every 2-3 paragraphs to support claims.
  • Target NLP entities to ensure contextual relevance and boost SEO.
• Headings and Content Structure:
  • Create headings in a question format.
  • Keep statements precise and to the point, aligning with competitor analysis.
  • Avoid using phrases like:
    • not only … but also
    • this is … for …
    • these …
• Competitor Analysis:
  • Treat all user-provided data as high-priority competitor insights.
  • Use competitor data strategically to craft content that outperforms and ranks higher on Google.
  • When instructed by the user, leverage your own research abilities to gather relevant and complementary information.

 This sets the tone, voice, and structure from the start.

4. Create and Sort Headings

Ask GPT to generate a full heading structure based on:

• Your keyword
• Competitor analysis
• Audience needs
• Blog intent
  

Then manually sort it. Make sure:

• Nothing is repeated
• Flow makes sense
• Subtopics aren’t missing
• Headings match your article goal

Prompt example:

“Create a full H2 and H3 heading structure for this title. Include FAQs at the end. Base your outline on real queries, competitor content, and logical structure. Avoid generic titles.”

Use GPT’s draft only as a suggestion. Final outline is yours to decide.

Read: How to Analyze Competitor Articles Using AI?

5. Write For Each Heading One by One

Now the main work starts. Don’t ask GPT to write the whole article at once. Instead, work heading by heading while keeping your format, style, and tone intact.

Here’s exactly how to do it.

General Format Prompt (Default)

Use this format when the heading is informational or problem-solving.

Prompt Example:

“Write content for the heading: ‘How Do You Create a Catchy Business Name?’

Format:

• Start with a short paragraph (max 4 lines) to introduce the idea.
• Add 3–5 bullets (no colons, no fluff, each bullet a full sentence).
• End with one real-world example in 2–3 lines.

Basic Instructions:

• Use active voice and short sentences.
• Avoid -ing words, passive constructions, and complex phrasing.
• Add one internal link and two NLP-rich phrases naturally.
• Keep tone direct, helpful, and expert-like.”

You can repeat this format for most educational or general blog sections.

Read: How to Write Semantic SEO and EEAT Approved Articles for Business Website Blogs?

Tone & Pitch Based on Heading Type

Now here’s how to tweak the tone, pitch, and GPT prompt based on the nature of each heading:

1. Problem-Solving Heading

(Example: How Can You Stop Getting Writer’s Block?)

Tone: Empathetic and motivational
Pitch: Talk to the reader like they’re stuck and frustrated—then help them out.

Start Phrase for GPT:

“You’re not alone if your mind goes blank every time you open a doc. Let’s fix that.”

2. How-To Guide Heading

(Example: How Do You Set Up a Blog in 2024?)

Tone: Instructional and supportive
Pitch: Be the expert who teaches clearly, without jargon or fluff.

Start Phrase for GPT:

“Setting up a blog isn’t as complicated as it sounds. Here’s what you need to know.”

Extra GPT Instruction:

“Write this in step-by-step format. Use short steps. No passive voice. Include one key tool or platform in every step.”

3. Listicle Format Heading

(Example: What Are the Best Free Writing Tools?)

Tone: Conversational and punchy
Pitch: Readers want quick wins. Give them the best ones—fast.

Start Phrase for GPT:

“If you want to level up your writing without spending a dime, then……”

Extra GPT Instruction:

“Write 5 bullets only. Each bullet must start with a different subject and give one key benefit of the tool. Do not use colons, hyphens, or any dashes. If suitable, use sub headings for detailed insights”

4. Comparison Heading

(Example: Which Is Better: Jasper AI or Copy.ai?)

Tone: Analytical and unbiased
Pitch: Readers are deciding between two options. Be clear, fair, and helpful.

Start Phrase for GPT:

“Both tools look powerful, but only one will suit your workflow better. Here’s the comparison.”

Extra GPT Instruction:

“Create a 2-column table comparing 5 features. End with a 3-line summary giving a balanced verdict.”

5. Review Heading

(Example: Is Grammarly Really Worth It in 2024?)

Tone: Honest and relatable
Pitch: Readers want your experience and verdict—not marketing fluff.

Start Phrase for GPT:

“Grammarly promises clean writing—but does it really live up to the hype? Let’s find out.”

Extra GPT Instruction:

“Write 1 short paragraph, then 2 pros and 2 cons as bullets. End with a one-line verdict.”

6. Table-Based Feature Breakdown Heading

(Example: What Features Should You Look for in a Blog Platform?)

Tone: Objective and practical
Pitch: The goal is to inform, not overwhelm. Let the table do the work.

Start Phrase for GPT:

“Here’s what really matters when choosing a blogging platform.”

Extra GPT Instruction:

“Create a 4-row table: Feature | Why It Matters | What to Look For | Example Platform. Add a 3-line summary after the table.”

7. CTA or Bottom Line Heading

(Example: What’s the Takeaway from This Guide?)

Tone: Confident and clear
Pitch: Time to wrap up with value. Reassure and re-inspire.

Start Phrase for GPT:

“If you take just one thing from this guide, let it be this.”

Extra GPT Instruction:

“Write one paragraph and 3 bullets summarizing the main benefits. Add a CTA in the end with action words like try, get, start.”

6. Remind GPT at Every Turn

Before GPT writes for each new heading, remind it:

“Before writing the next section, please re-read and make sure to follow the writing instructions I gave earlier.”

GPT can lose track mid-conversation. Keep it in line.

7. Manually Tweak Wherever Needed

AI is useful. But not perfect.

Your job:

• Fix any robotic tone
• Cut repetition
• Rewrite passive voice (if necessary)
• Replace filler phrases
• Check alignment with heading intent

No AI article should go live without your personal editing pass.

8. Proofread Properly

Final step? Read the whole article top to bottom.

Check:

• Spacing, grammar, tone
• Flow between sections
• Keyword placement and internal links
• Meta title, description, and slugs
• FAQ relevance and structure

Use Grammarly or ChatGPT itself if needed—but trust your instinct.

See, you don’t need to fight AI. You just need to lead it. Let GPT assist you like a junior writer or sometimes even your mentor. Guide it or ask it for guidance. You just gotta push it to do better. 

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